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Community Development

Jefferson Beautiful

Tale of Two Cities

Currently, the intersection of Jefferson Blvd at Vermont Avenue is a tale of two cities. Looking east toward the University of Southern California (USC), residents see beautiful green belts, street trees, landscaped medians, pedestrian lighting and underground utilities. Turning 180 degrees toward the neighborhood, residents see towering utility poles and wires, a few sickly street trees, and broken sidewalks.


The Jefferson Beautiful project seeks to erase this manufactured divide and build a bridge between the community and the economic, recreational, and cultural resources of Exposition Park. The project will improve public safety, facilitate safe walking and biking, and activate Jefferson Boulevard between Vermont Ave and Western Ave. as a vibrant commercial corridor for residents.

High Injury Network

This stretch of Jefferson Blvd has the unfortunate distinction of being located on the City's High Injury Network. The network spotlights streets with a high concentration of severe injuries and deaths, with an emphasis on those involving people walking and bicycling. The project will address urgent safety improvements that will encourage walking and biking.

LA Vision Zero Website
$6.3 million investment for 1 mile of Jefferson Blvd

After hosting a series of community engagement and visioning meetings, our neighborhood has identified protected bike lanes, planting more street trees, and fixing sidewalks as top priorities to make Jefferson Blvd more safe for people to walk and bike on.

Jefferson Beautiful was ranked #8 out of over 450 applications for the CalTrans Active Transportation Program (Cycle 3), bringing $6.3 million to install protected bike lanes, pedestrian lighting, street trees and repair sidewalks.

Jefferson Beautiful

We continue to engage the community through tree planting projects and other educational activities on how infrastructural improvements can improve safety and increase active mobility!

We continue to meet with our Council Office and several City Departments to ensure the ATP project moves forward. Construction is expected to begin in 2020. 


Popular Education

Jefferson Beautiful Brochures

Public education brochure outlining the values and improvements coming to Jefferson Blvd through the ATP funding

Popular Education

Community Engagement Posters

Interactive and Infographic posters used at our various community engagement workshops


Built Environment Solutions 

Links to reports and websites with best practices for street design solutions to improve traffic safety


City of LA's Vision Zero Site

City of Los Angeles' site for tracking and reporting collision data and outlines goals for eliminating traffic-related deaths by 2030

Thank you to our funders who make this work possible.

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